This is not a sale, let's do something different today

Posted on 24 November 2017

Who doesn't love a little shopping on Black Friday? It seems, however, that there's a strong focus on quantity, over quality, with fast fashion pushing us to buy a lot. And worst of all, at rock-bottom prices.

Have you ever wondered who's really bearing the burden of the Black Friday beast?

Manequin display - Black Friday


Clem Onojeghuo


With that in mind, we're championing a more sustainable version of this cyber holiday. This weekend at ALIVE, all profits generated (from now until Monday) will benefit our current charity partner: Veganuary. Thanks for being part of this new tradition!

The proceeds will help drive Veganuary's pioneering vision even further. They are continuing to inspire the masses to give veganism a try this coming January - and beyond.

As our way of saying thanks, we're also offering you Free UK Shipping on every order from now until Monday. Just use the code FREE at check-out. 

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