Free UK delivery on orders over £40
100 days free returns
Customer Service +44 (0) 20 8123 2330
  • Free UK delivery on orders over £40
  • 100 days free returns
  • Customer Service +44 (0) 20 8123 2330

About Us

Our Mission is to help you find vegan shoes and ethical fashion you love.

In sometime around 2015, ALIVE Boutique's founder, Lucas, was browsing around the web to find a new pair of vegan trainers.

Since Lucas had been living a vegan lifestyle for a while, he wanted not only to eat things that are good for animals and the planet, he also wanted to wear shoes without any products that could harm animals, people and our environment.

He quickly realised that finding great looking, and vegan shoes can be quite a tedious task, something that many people can relate to.


There were already quite a few vegan brands out there creating beautiful, vegan shoes. Moreover, there were some non-vegan brands that did have a cruelty-free range or at least one or two pairs in their selection that fulfilled all his vegan criteria.

ALIVE Boutique founder Lucas Windhager

However, it seemed that they were fairly scattered around the internet. So, for every online shop, Lucas had to find out what the shipping policy was, how long it would take for his new vegan shoes to actually arrive at his doorstep, what the returns policy was… you name it.


So naturally, Lucas asked himself one question:


"Why isn't there an online retailer that specialises in combining all the great vegan shoes that are also ethical and made from sustainable materials?


Why isn't there an online shop for vegan shoes where we have the same experience as we do in a vegan restaurant: order any item, without thinking twice about whether it's vegan or not?"


So, since he lived in the year 2016 (quite some time had passed, and Lucas had thought about this A LOT) and anything seems possible these days, the founder of Alive Boutique Ltd decided to leave his job and start an online retailer for vegan shoes and ethical fashion. 


As of December 2016, was born and launched just in time for that Christmas sales.


Initially, Lucas' idea was to create an online shop that offered the absolute best selection of vegan shoes in terms of brands, styles, colours, and sizes.


In addition to just having a large selection, it became clear very soon how much ALIVE's customers appreciated customer service.


By shipping beautiful vegan shoes not only quickly to their customers, but also by showing a personal touch in day to day communication with their tribe, ALIVE has been able to generate a loyal following and tons of positive reviews.


Today, ALIVE has become a one-stop shop for exclusive ethical fashion, including vegan handbags.

A place that brings together a vast range of stylish and ethical vegan shoes, vegan handbags, clutches, T-shirts, and vegan leather watches, all made from the highest quality sustainable materials.


At ALIVE, you will find a whole host of exciting staple pieces for both men and women. They have taken great care in selecting each of their brands to ensure that their valued customers have exclusive access to the most sought-after, cruelty-free fashion pieces and vegan shoes.


Apart from only stocking vegan shoes, vegan handbags, and cruelty-free fashion, ethics are another major topic for ALIVE.


Promoting fairly paid workers and saying a resounding ‘NO’ to sweatshops, ALIVE also works with some animal-related charities, donating a percentage of every sale towards reducing animal suffering and promoting the benefits of plant-based living (see Giving Back).


Based in London, ALIVE was founded by Lucas Windhager, who decided to ‘make the leap’ to combine his passion in advertising technology with a lifelong dream of creating an ethical, cruelty-free fashion hub for vegans.


Since launching in December 2016, ALIVE Boutique has succeeded in finding its niche as an online destination for ethical fashion, popular amongst vegans and non-vegans alike, across the UK and beyond.


After just over a year, ALIVE continues to grow at a steady pace with big plans to further expand… We urge you to continue to watch this space! Verified Reviews Badge
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★ ALIVE Reviews

Let our lovely customers speak for us

46 reviews
Windsor - Blue Shoulder Bag
D.L. (Lower Saxony)
Very beautiful!

I have the brown one, it it absolutely stunning!

Great quality

Lovely bag abs good customer service.

Black Joel Clutch
PR (California)
Flattering , Formal and functional design

A Sleek design that is both formal as well as functional to hold a large smartphone and cash and a few cards.

Perfect for a formal occasion or a semi formal evening out. Can be used as a daytime wallet as well if necessary

Grant – Black Tote Bag
Mark Palos (England)
Great gift

Happy with item looks great (This is a dad's opinion, a gift for my daughter).

Unisex Laptop Backpack Acacia – Black